I absolutely love the look and feel of the Pottery Barn Malika rug. It is so soft and luxurious and the colors are fantastic. However, I am not happy about the large price tag. I foun a similar rug, the same size and made of wool, at about half the price. I am not sure if the colors are as vibrant, but it still looks like a gorgeous rug at half the price. See for yourself.
Pottery Barn Malika Rug, 8x10 = $599. (before shipping)

Overstock's Arden Floral Wool Rug, 7'9"x10'10" = $275.89 (with shipping, sell out risk high)